CREATIVITY

After considering all of the important aspects of an exhibition stand such as strategy, practicality, position, branding, materials, budget etc. We now get creative. The creative part of the process is really where the stand is born. Imagination is limitless and through this process we are really able to push the limits of what is possible. Its really disapointing to see the same old stands turning up at shows time after time. It really does say a lot about the company, your stand is a representation of your brand, you can't afford to be mundane.